Who would be the audience and why?

• The film would be a 15 certificate, we agreed on this for two reasons:

1. The film contains characters in stressful, high-pressure life events, meaning that the language used could be less restrained. There is no reason why we thought it should be higher than a 15 because it would not fit the criteria of an 18 film.
2. The topic of unemployment would not have as much relevance, or importance for possible viewers under the age of 15; because many people under 15 do not have a job and the topic might be seen by many young people as 'unappealing'.

• A more specific demographic that might be people who have been recently affected by the economic downturn. Viewers from this category would be more likely to relate to the plight of the main character.